Facebook Audiences Setup Guide

Facebook Audiences Setup Includes

Free Facebook Audiences Setup Guide

Facebook defines audiences in terms of demographics, Interests and Behaviors. Buyer Personas can be used to define a specific target audience.

Facebook Audiences Setup Guide

Contents

How to Use This Guide

  1. Facebook Audiences
  2. Facebook Audience Insights
  1. Buyer Persona
  2. Buyer Persona Characteristics
  3. Buyer Persona Motivations
  4. How to Use a Buyer Persona
  1. Buyer Research
  2. Identify Customer Pain Points
  3. Identify Customer Goals
  4. How Does Your Product or Service Help?
  1. Demographic Targeting Options
  2. Location
  3. Gender
  4. Age
  5. Language
  6. Household Income
  7. Relationship Status
  8. Education
  9. Work
  10. Work (continued)
  11. Parents
  12. Life Events
  13. Politics (U.S.)
  1. Interest Targeting Options
  2. Business & Industry
  3. Entertainment
  4. Family & Relationships
  5. Fitness & Wellness
  6. Food & Drink
  7. Hobbies & Activities
  8. Shopping & Fashion
  9. Sports & Outdoors
  10. Technology
  11. Page Likes
  1. Behaviors Targeting Options
  2. Mobile Device User
  3. Anniversary
  4. Consumer Classification
  5. Digital Activities
  6. Travel
  7. Soccer
  8. Purchase Behavior
  9. Other
  10. Facebook Pages
  11. Apps
  12. Events
  1. Physical Location
  2. People Location
  3. Demographics – Basic
  4. Demographics – Detailed
  5. Interest-Based
  6. Behvior-Based
  1. Access Audience Insights
  2. Select Insights Option
  3. Demographics – Age and Gender
  4. Demographics – General Characteristics
  5. Page Likes
  6. Location
  7. Activity
  8. Interests
  9. Connections
  10. Advanced
  1. Top Menu Bar
  2. Generic Audience
  3. Competitor Target Audience
  4. Filter by Location
  5. Fine Tune Demographics
  6. Audience Size
  7. Page Likes
  8. Affinity Score
  9. Engagement
  1. Target Basic Demographics
  2. Target Audience’s Interests
  3. People Already Looking For Your Product
  4. Target People by Income
  5. Target People by Occupation
  6. Target Home Ownership
  7. Target by Education
  8. Target People With Children
  9. Target People Who Travel
  10. Target Political Beliefs
  11. Target Wedding Anniversary
  12. Target Milestone Celebrations
  13. Target Long-Distance Relationships
  14. Target Promote New Hires
  15. Target Buyer Profiles
  16. Target Expensive Homes
  17. Target Gamers
  18. Target a Good Cause
  19. Target Mobile Phones

 

  1. Interest Stacking
  2. Interest Layering
  3. Combining Layering and Stacking

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