Facebook Advertising

Facebook offers a number of ads types, including Image, Video, Carousel, Slide Show and Catalog, but all share similar media, copy requirements and ad options.

Facebook Ad Design & Creation

Facebook Ads - The 6 Ad Elements

1.POST TEXT – Primary text. Recommend below 125 char.

2.IMAGE – This can be an image, video or slideshow.

3.Headline – Optional. 40 chars in length

4.Description – Optional. Will not appear in all ad types.

5.Destination – Website URL, Phone or Event

6.CALL-TO-ACTION – Clickable call-to action link.

Facebook Ads - Primary Text

Post Text (Primary Text) is just above the image. Generally, 1 to 2 lines

Simple and actionable language reflecting audience needs. Include words like “you” or “your” to make it relevant.

  • People skim read – get right to the point in as few words as possible.
  • Should complement the visual.

Facebook Ads - Media

Image is the first thing people will look at. Ads without images are much less likely to be read.

Images can be a single photo, video or  slideshow.

  •  Eye-catching, visually interesting
  • Visually show main benefit

Communicate your main message

Facebook Ads - Headline

Headline to sum up your offer. 25 char. In length.

  • Concise, attention-grabbing
  • Active voice to create excitement

Your unique benefit

Facebook Ads - Description

Description is not available in all types. Use it to explain your headline in more detail.

  • Price of offer
  • Features or benefits
  • Convince to click call-to-action button

Facebook Ads - Destination

Destination can be a website URL, Facebook Event, or Phone Call (Tap to call).

Facebook Ads - Call to Action

Call-to-Action is used to encourage people to act and show them what to do next.

  • Subscribe
  • Shop Now
  • Apply Now
  • Watch More
  • Book Now
  • Send WhatsApp Message
  • Download

Note: Call-to-Action options will vary depending on the Campaign Objective.

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