Facebook offers a number of ads types, including Image, Video, Carousel, Slide Show and Catalog, but all share similar media, copy requirements and ad options.
1.POST TEXT – Primary text. Recommend below 125 char.
2.IMAGE – This can be an image, video or slideshow.
3.Headline – Optional. 40 chars in length
4.Description – Optional. Will not appear in all ad types.
5.Destination – Website URL, Phone or Event
6.CALL-TO-ACTION – Clickable call-to action link.
Post Text (Primary Text) is just above the image. Generally, 1 to 2 lines
Simple and actionable language reflecting audience needs. Include words like “you” or “your” to make it relevant.
Image is the first thing people will look at. Ads without images are much less likely to be read.
Images can be a single photo, video or slideshow.
Communicate your main message
Headline to sum up your offer. 25 char. In length.
Your unique benefit
Description is not available in all types. Use it to explain your headline in more detail.
Destination can be a website URL, Facebook Event, or Phone Call (Tap to call).
Call-to-Action is used to encourage people to act and show them what to do next.
Note: Call-to-Action options will vary depending on the Campaign Objective.
Create high-performing ad campaigns that will explode your sales using proven techniques and methods. Benefit from over 12 hours of up-to-date training covering everything you need to know to successfully promote your product or service. Get started with our Free Facebook Essentials Setup guide now.