Facebook Ads Setup Guide

Facebook Ads Setup Includes

Free Facebook Ads Setup Guide

Facebook offers a number of ad types, formats and configurations that can be optimized for different campaigns

Facebook Ads Setup Guide

Contents

How to Use This Guide

  1. The 6 Facebook Ad Elements
  2. Primary Text
  3. Media
  4. Headline
  5. Description
  6. Destination
  7. Call to Action
  8. Setup – Why Buy From You?
  9. Setup – Who is Your Audience?
  10. Unique Selling Proposition?
  1. Image Ad
  2. Video Ad
  3. Stories Ad
  4. Messenger Ad
  5. Carousel Ad
  6. Slideshow Ad
  7. Collection Ad
  8. Plaayables Ad
  1. Headline Format
  2. Reinforce Your Branding Message
  3. Emphasize Sales & Deals
  4. Highlight Unique Sales Proposition
  5. Call to Action
  6. Explain Your Product
  7. Ask a Question
  8. Give a Command
  9. List a Benefit
  10. Inspire Curiosity
  11. Lwverage Lists
  1. Primary Text Format
  2. Primary Text Hook
  3. Pain/Benefit
  4. Feelings Based
  5. Logic
  6. Out Your Audience
  7. Pique Their Curiosity
  8. Transition
  9. Call to Action
  1. Happy People
  2. Color
  3. Logos
  4. Value Proposition
  5. Children & Pets
  6. Funny or Old
  1. Ad Creative Process
  2. Angle/Idea
  3. Hook
  4. Problem Setup
  5. Present Solution
  6. Social Proof/Validation
  7. Promise/Benefits
  8. Objection Handling
  9. Call to Action
  10. Ad Copy
  1. Open Creative Hub
  2. Creative Hub Dashboard
  3. Add Collaborator
  4. New Mockup
  5. Add Name
  6. Select Account
  7. Choose Format
  8. Select Media
  9. Placements
  10. Primary Text
  11. Headline
  12. Edit Placements
  13. Description
  14. Website URL
  15. Display Link
  16. Call to Action
  17. Show in Ads Manager
  18. New Mockups
  19. New Moclups in Ads Manager
  20. Select Mockup
  21. Import Mockup
  22. Mobile Test Your Website
  1. Canva
  2. Ripl
  3. Invideo
  4. Unsplash
  5. Facebook Ads Library
  1. Facebook Ad Policy Basics
  2. Personal Characters
  3. Vulgar Language
  4. Deceptive Claims
  5. Landing Pages
  6. Ad Creatives
  7. Special Ad Categories

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