Events Manager Setup Guide

Events Manager Setup Includes:

Free Events Manager Setup Guide

Event Manager is a set of tools to connect the Facebook Pixel to various events for tracking Facebook Ads

Events Manager Setup Guide

Contents

How to Use This Guide

  1. What is a Facebook Pixel?
  2. How Does a FaceBook Poxel Work?
  3. What Can You Do With a Facebook Pixel?
  4. Why Use a  Facebook Pixel?
  1. Navigate from Business Manager
  2. Navigate from the Dot Menu
  3. Events Manager Main Screen
  4. Events Manager Main Menu
  5. Events Manager Overview
  6. Events Manager Test Events
  7. Events Manager Diagnostics
  8. Events Manager History
  9. Events Manager Settings
  1. The Pixel Rule
  2. Select Data Sources From Menu
  3. Verify Your Account SettingVerify Pixels Per Ad Account
  4. Create a New Facebook Pixel
  5. Connect a New Web Data Source
  6. Select Facebook Pixel as Connection Method
  7. Name Your Facebook Pixel
  8. Display Your New Facebook Pixel
  9. Remember the Pixel Rule
  10. Continue with Facebook Pixel Setup
  11. Facebook Pixel Code Installation Methods
  12. Choose to Install it Yourself or Outsource
  13. Setup – Create a New Facebook Pixel
  1. Select Manually Add Pixel Code to Website
  2. Create Facebook Pixel base Code
  3. Manually Install Your Facebook Pixel Code
  4. Continue Manual Installation
  5. Turn on Automatic Matching
  6. Ready to Add Standard Events
  7. Verify Your Facebook Pixel is Active
  8. Setup – Install Your Facebook Pixel Manually (Option)
  1. Select Use a Partner Integration
  2. Check if Partner Integration is Available
  3. Setup – Check if Partner Integration is Available
  1. Select Email Instructions (Option)
  2. Complete Email Form
  3. Verify Your Facebook Pixel is Active
  4. Setup – Developer Installed Facebook Pixel Code (Option)
  1. Select WordPress Integration
  2. Enable Advanced Matching
  3. Download the Facebook Pixel Plugin
  4. Install Facebook Pixel Plugin 1
  5. Install Facebook Pixel Plugin 2
  6. Install Facebook Pixel Plugin 3
  7. Install Facebook Pixel Plugin 4
  8. Enable Facebook Pixel Plugin Settings
  9. Verify Facebook Pixel ID
  10. Send Test Traffic
  11. Verify Facebook Pixel is Active
  12. Verify Your Facebook Pixel is Active
  13. Setup – Install Facebook Pixel Code with Partner Integration
  1. Pixel Events
  2. Standard Events
  3. Custom Conversions
  1. Add Standard Events
  2. Go To Facebook Event Setup Tool
  3. Launch Facebook Event Setup Tool
  4. Enter Website URL to Add Standard Events
  1. Open Website to Add a Button Event
  2. Select Track New Button Event
  3. Select a Button as a Standard Event
  4. Select a Standard Event Category
  5. Add a Value for This Action
  6. Create the New Standard Event
  7. Finish the Standard Event Setup
  8. Exit the Facebook Event Setup Tool
  9. Verify Your Facebook Pixel is Active
  10. Setup – Add a Button Event on Your Website
  1. Open Event Setup Tool on Your Website
  2. Select Track a URL Option
  3. Select the Event Category
  4. Add a Value for This Action
  5. Verify the Page URL
  6. Create the URL Event
  7. Finish the URL Event Setup
  8. Exit the Facebook Event Setup Tool
  9. Verify Your Facebook Pixel is Active
  10. Setup – Add an URL Event on Your Website
  1. Facebook Ad Policy Basics
  2. Open Test Events Tab
  3. Open Website Page to Test
  4. Verify Pixel Events are Firing
  1. Select Custom Conversions From Events Manager Menu
  2. Open Custom Conversion Creation
  3. Name Your Custom Conversion
  4. Confirm Your Data Source
  5. Select the ALL URL Traffic Conversion Event (default)
  6. Select Standard Event as Conversion Event (alternative)
  7. Select Standard Event From the Dropdown (alternative)
  8. Set Conversion Event Parameters (optional)
  9. Activate Your Facebook Pixel
  10. Verify Your Facebook Pixel is Active
  11. Setup – Create a Custom Conversion

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