Custom Audience Setup Guide

Custom Audiences Setup Includes

Free Custom Audience Setup Guide

A Custom Audience is a warm audience of people who have previously expressed interest in your brand. Custom audiences can be created from your sources or Facebook sources.

Custom Audience Setup Guide

Contents

How to Use This Guide

  1. What is a Custom Audience?
  2. When to Create a Custom Audience
  3. Custom Audience Naming Convention
  4. Create a Custom Audience From Your Sources
  5. Create a Custom Audience From Facebook Sources
  1. Audience Manager Main Screen
  2. Creating a Custom Audience
  3. Custom Audiences
  1. Select Customer List
  2. Preparing Your List
  3. Download Customer List Template
  4. Main Identifiers (Fields)
  5. Other Identifiers (Fields)
  6. Customer List – Value
  7. Customer Values
  8. No Customer Values
  9. Upload Your Customer List
  10. Nam Your Custom Audience
  11.  Add Your Customer Audience
  1. All Website Traffic
  2. Select Type of Website Visitor
  3. Audience Age
  4. Name Your Custom Audience
  1. Type of Website Visitor – Specific Web Pages
  2. Days Since Visited
  3. Enter Specific Page URL’s
  4. Enter Additional URL Parameters
  5. Further Refine by Frequency
  6. Further Refine by Device
  7. Include More People
  8. Exclude People
  9. By Time Spent
  10. By Vist Frequency
  1. From Pixel Events
  2. Example – Purchase Event
  3. Example – Initiated Checkout
  4. Example – View Content
  5. Example – Add To Cart
  1.  Video Engagement
  2. Select Type of Viewer Engagement
  3. Choose Videos
  4. Select Video
  5. Video – Since Viewed
  6. Custom Audience Name
  7. Example – Viewed 15 sec or Completed
  8. Example – Watched 75%
  1. Select Lead Form
  2. Type of Form Engagement
  3. Days Since Engaged
  4. Select Related Facebook Page
  5. Select Created Lead Form
  6. Name Custom Audience
  7. Example – Open But Did Not Submit
  8. Example – Opened and Submitted
  1. Facebook Page Engagement
  2. Type of Facebook Page Engagement
  3. Enter Days Since Engaged
  4. Name Custom Audience
  5. Example – Engagement All
  6. Example – Engagement ANy Post or Ad
  1. Instagram Account
  2. Type of Instagram Engagement
  3. Enter Days Since Engaged
  4. Name Custom Audience
  5. Example – Any Post or Ad
  1. Offline Activity
  2. Upload Events
  3. Select Event Set
  4. Name Custom Audience
  5. Connect a New Data Source
  6. Name Offline Event Set
  7. Automatically Assign Ad Accounts
  8. Assign People and Set Permissions
  9. Create
  1. Events
  2. Facebook Event Dashboard
  3. Online Events
  4. Select Level of Interest
  5. Select Facebook Page
  6. Select Event
  7. Name Custom Audience
  8. Example: Abandoned Ticket Purchase
  1. Shopping Custom Audience
  2. Product Engagement
  1. What is a Lookalike Audience?
  2. Create a Lookalike Audience
  3. Select Existing Source
  4. Selecting an Existing Page
  5. Select Audience Location
  6. Select Audience Size
  1. Select Existing Custom Audience in Ad Set
  2. Narrow Targeting

Surepros © 2021