Facebook Marketing Strategy

The Three Types of Campaign Goals

Facebook groups campaigns into three basic categories or goals based on what stage of the buyer’s journey you want to target. Within each goal are Campaign Objectives which can be used  to achieve different results.  For example, the Traffic Objective (a Consideration Goal) will look for users most likely to click, not users most likely to buy.

  • Awareness – Objectives that generate interest in your product or service e.g., increases brand awareness.
  • Consideration – Objectives that get people to think about your business and get more information.
  • Conversion – Objectives that encourage people interested in your business to buy or use your product or service.

When you choose an objective,  Facebook optimizes that campaign for a certain result or goal and determines how your ads are delivered to your audience.

The Three Types of Campaign Goals

Facebook groups campaigns into three basic categories or goals based on what stage of the buyer’s journey you want to target. Within each goal are Campaign Objectives which can be used  to achieve different results.  For example, the Traffic Objective (a Consideration Goal) will look for users most likely to click, not users most likely to buy.

  • Awareness – Objectives that generate interest in your product or service e.g., increases brand awareness.
  • Consideration – Objectives that get people to think about your business and get more information.
  • Conversion – Objectives that encourage people interested in your business to buy or use your product or service.

When you choose an objective,  Facebook optimizes that campaign for a certain result or goal and determines how your ads are delivered to your audience.

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