Analytics & Reports Setup Guide

Analytics & Reports Setup Includes:

Free Analytics & Reports Setup Guide

Facebook Reports and Analytics provide many detailed ad performance metrics to improve ad response and ROI at the Campaign, Ad Set and Ad Level

Analytics & Reports Setup Guide

Contents

How to Use This Guide

  1. Ad Metrics – Performance
  2. Performance Metrics – Campaign Level
  3. Performance Metrics – Ad Set Level
  4. Performance Metrics – Ad Level
  1. Ad Metrics – Performance
  2. Performance Metrics – Campaign Level
  3. Performance Metrics – Ad Set Level
  4. Performance Metrics – Ad Level
  1. Cost Per Thousand (CPM)
  2. Results
  3. Cost Per Results
  4. Amount Spent
  1. Unique Link Clicks
  2. Link Clicks
  3. Link Click Through Rate (CTR)
  4. Cost Per Click All (CPC)
  5. Cost Per Link Click (CPC)
  6. Link Click Ratio
  7. Post Comments
  8. Page Engagement
  9. Post Reactions
  10. Post Saves
  11. Post Shares
  12. Cost per Post Engagement
  13. 2-Second Continuous Video Plays
  14. Video Plays
  15. Video Average Play Time
  1. Cost Per Result – Purchases
  2. Add to cart
  3. Website Purchases
  4. Purchase Conversion Value (Total Revenue)
  5. Checkout Initiated
  6. Cost per Checkout Initiated
  7. Purchase ROAS (Return on Ad Spend)
  8. Registrations Completed
  9. Cost per Registrations Completed
  1. Profitability Metrics
  2. Lead Progress Metrics
  3. Engagement Metrics
  1. Analytics – Ecommerce Product
  2. Ad Manager View Settings Custom Columns
  3. Ads Manager Custom View Settings
  4. Ad Frequency
  5. Click Through Rate (CTR)
  6. Bounce Rate
  7. Cost per Content View
  8. Add to Cart
  9. Checkout Initiated
  10. Purchases
  1.  Analytics – Real Estate
  2. Ads Manager View Settings Custom Columns
  3. Ads Manager Custom View Settings
  4. Results
  5. Cost per Result
  6. Amount Spent
  7. Result Rate
  8. Clicks (All)
  9. Clicks (Link)
  10. Click Through Rate (CTR) – All
  11. Click Through Rate (CTR) – Link
  12. Cost per Click (CPC) – All
  13. Cost per Click (CPC) – Link
  14. Cost per 1000 Impressions (CPM)
  1. Ads Reporting
  2. Create New Report
  3. Search and Filter
  4. Report Layouts
  5. Pivot Table – Default
  6. Pivot Table – Breakdowns
  7. Pivot Table – Metrics
  8. Pivot Table – Custom Metrics
  9. Pivot Table – Create Custom Metric
  10. Pivot Table – Custom Metric Formula
  11. Pivot Table – Custom Breakdown
  12. Pivot Table – Create Custom Breakdown
  13. Trend Chart
  14. Trend Chart – Customize
  15. Bar Chart
  16. Bar Chart – Customize

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