Ads Manager Setup Guide

Ad Manager Setup Includes:

Free Ads Manager Setup Guide

With Facebook Ads Manager you can create and manage your Facebook ad campaign all in one place.

Ads Manager Setup Guide

Contents

How to Use This Guide

  1. Facebook Ads Manager
  2. Facebook Ad Structure
  3. Facebook Ad Creation Steps
  4. Step 1 – Set Your Ad Campaign Objectives
  5. Step 2 – Create Ad Sets
  6. Step 3 – Create Ads
  1. Selecting Your Campaign Objective – Awareness
  2. Selecting Your Campaign Objective – Consideration
  3. Selecting Your Campaign Objective – Conversion
  4. Create a Campaign
  5. Step 1 Select Your Campaign Objective
  6. Step 2 Sidebar Navigation
  7. Step 3 Name the Campaign
  8. Step 4 Special Ad Categories
  9. Step 5 Confirm Buying Type
  10. Step 6 Confirm Campaign Objective
  11. Step 7 Campaign Spending Limit
  12. A/B Testing
  13. Step 1 A/B Test Control Campaign
  14. Campaign Budget Optimization
  15. Step 1 Set the Campaign Budget
  16. Step 2  Daily Budget
  17. Step 3 Lifetime Budget
  18. Step 4 Ad Scheduling
  19. Step 5 Campaign Strategy
  1. Step 1 Name Your Ad Set
  2. Dynamic Creative
  3. Daily Budget & Schedule
  4. Step 1 Schedule Start-End Date
  5. Step 2 Ad Spend Limits
  6. Step 3a Lifetime Budget & Schedule
  7. Step 3b Schedule Ads
  8. Audience
  9. Create New Custom Audience
  10. Search for an Existing Custom Audience
  11. Create a New Lookalike Audience
  12. Use a Saved Audience
  13. New Audience
  14. Step 1 Target Audience – Locations
  15. Step 2 Target Audience – Demographics
  16. Step 3 Detailed Targeting – Demographics
  17. Step 4 Detailed Targeting – Exclude Demographics
  18. Step 5 Connections
  19. Ad Placements
  20. Automatic Placements
  21. Manual Placements
  22. Step 1 Manual – Select Ad Placements
  23. Additional Ad Placement Options
  24. Optimization & Delivery
  1. Step 1 Name Your Ad
  2. Step 2 Ad Identity
  3. Step 3 Select Ad Creation Method
  4. Step 4 Elect the Ad Format
  5. Step 5 Select Mobile Experience
  6. Ad Creative
  7. Step 1 Select Ad Media
  8. Step 2 View Media Formats
  9. Step 3 Edit/Change Image Format
  10. Step 4 Preview Ad on Device
  11. Step 5 Add Primary Text
  12. Step 6 Add Primary Text Options
  13. Step 7 Add Website URL
  14. Step 8 Add Headline Text
  15. Step 9 Add Description Text
  16. Step 10 Enter Your Location Website URL
  17. Step 11 Build a URL Parameter
  18. Step 12 Enter Your Display Website URL
  19. Step 13 Select a Call to Action Button
  20. Dynamic Language Optimization
  21. Website Event Tracking
  22. App Event Tracking
  23. Offline Event Tracking
  24. Event Tracking Using URL Parameters
  25. Publish Ad
  1. Duplicate (Unpublished)
  2. Edit
  3. A/B Testing
  4. See Copied Options
  5. Discard Drafts
  6. Delete
  7. Export & Import
  8. Campaign Tags
  9. Automated Rules
  10. View Setup
  11. Customize Column View
  12. Breakdown
  13. Reports

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