A/B Testing Setup Guide

Set Up A/B Testing for

Free A/B Testing Setup Guide

A/B testing lets you change variables, such as your ad creative, audience, or placement to determine which strategy performs best and improve future campaigns.

A-B Testing Setup Guide

Contents

How to Use This Guide

  1. Split Testing Methods
  2. Testing Ad Levels
  1. Split Testing Strategy
  2. Key Performance Indicators
  3. Part 1 – Start By Testing Audiences
  4. Set Up Audience in Ad Set
  5. Set Up New Ads Within the Ad Set
  6. Duplicate the Ad Set
  7. Detailed Targeting Interests
  8. Run Your Ads
  9. Part 2 – Test Your Creatives
  10. Create a New Ad Set
  11. Create a New Set of Ads
  12. Run Your Ads
  13. Part 3 – Test Your Headlines & Copy
  14. Create a New Ad Set
  15. Create a New Set of Ads
  16. Run Your Ads
  1. Create Base Campaign
  2. Duplicate Base Ad Set
  3. Select Campaign for Your Ad Set
  4. Open Edit Menu
  5. Select the Duplicate Ad Set
  6. Edit Ad Set Name
  7. Edit one Variable
  8. Test Only One Variable at a Time
  9. Excluding an Audience
  10. Create Additional Duplicates
  1. Create Base Campaign
  2. Duplicate Base Base Ad Set
  3. Select Campaign for Your Ad Set
  4. Open Edit Menu
  5. Select the Duplicate Ad Set
  6. Edit Ad Set Name
  7. Edit One Variable
  8. Exclude an Audience
  9. Create Additional Duplicates
  1. Select Base Campaign
  2. Duplicate Base Ad
  3. Select Campaign for Your Ad
  4. Open Edit Menu
  5. Select the Duplicate Ad
  6. Edit Ad Name
  7. Edit One Variable
  8. Split Test Other Ad Variable
  9. Analyze Campaign Results
  1. Create Base Campaign
  2. Duplicate Ad Set
  3. Select Campaign and Copies for Your Ad Set
  4. Open Edit Menu
  5. Toggle Campaign Budget Optimization On
  6. Select the Duplicate Ad Set
  7. Edit One Variable in each Ad Set
  1.  Dynamic Creative
  2. Select the Duplicate Ad Set
  3. Toggle on Dynamic Creative
  4. Create Dynamic Creative
  5. Toggle On Optimize Creative
  6. Enter Test Options
  7. Ad Results Setup
  1. Select Carousel Ad Format
  2. Add Carousel Media
  3. Edit Each Carousel Card
  4. Automatically Show Best Performing
  5. Carousel Reporting – Set Up Columns
  6. Carousel Reporting – Breakdown
  1. Create Duplicate Base Campaign
  2. Select Test Campaigns
  3. Create a Test Variant of Original Campaign
  4. Create Ad Set
  5. Create Variant
  6. Variant Settings
  7. Variant Metrics
  8. Review & Publish
  9. Compare Existing Campaigns
  10. Selecting Existing Campaigns
  11. A/B Test Settings
  12. A/B Test Metrics
  13. Review & Publish
  1. Important Metrics
  2. Test Example
  3. Lead-to-Conversion Rate
  4. Returns on Ad Spend (ROAS)
  5. Split Test Analysis
  6. Ads Manager Setup
  7. Benchmarks – CTR (Link)
  8. CTR (Link) 1% or Below and CTR (All) Below 4%
  9. CTR (Link) 1% or Below and CTR (All) Above 4%
  10. CTR (Link) 1.5%
  11. Poor ROAS

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